Barron M. Witherspoon, Sr. is P&G's Global VP for Industry Affairs. He leads the company's external interface with trade associations & thought leaders impacting public policy, industry standards across the consumer goods industry. He leads development of all trade policies & practices and is located at P&G's worldwide headquarters in Cincinnati, Ohio, USA.
Previously, he was VP Global Operations for Strategic Revenue & Pricing Management where he worked across all business units and geographies to develop and implement topline growth strategies.
Prior to this, he was VP and General Manager for P&G's Asia business, responsible for all customer-facing operations in ASEAN (Southeast Asia), Australasia, India (and later Korea & Japan). Based in Singapore, he led P&G’s business in a trading environment of over 7 million outlets – the highest store concentration in the world. His region spanned 13 time zones & served 1/3 of the world’s consumers.
Prior to this assignment, he led the company’s global Paper Products business with Wal-Mart, the company’s largest customer.
Mr. Witherspoon joined Procter & Gamble’s general advertising department in 1985 and held numerous line and staff positions in marketing, finance and customer business development.
Mr. Witherspoon was a college exchange student in Konstanz, Germany and has earned degrees in Education from Eastern Florida State College in Florida and in Economics from Tuskegee University where he graduated cum laude. Trained for ministry at Cincinnati Bible Seminary, he is licensed & ordained and leads a ministry in Cross Cultural worship.
He has held board positions for civic and industry organizations including Chairman, ECR Asia Board; Chairman, Board of Elders at Singapore Baptist Church; Chairman, INROADS National Board; Vice Chair, Andrew F. Brimmer College of Business & Information Science Advisory Board, Tuskegee University; Member, Jobs Plus Board.