Mridul Rao

Mridul Rao currently serves in the CEO Office at TV Today, focusing on audience growth development, Connected TV and Smart TV analytics, and YouTube analytics to enhance revenue and identify key growth opportunities. With a strong background in product analytics and social listening, Mridul also employs tools such as ComScore and Amagi for sentiment analysis. Prior to this role, Mridul worked at DB Corp Ltd. for a decade, holding positions as Product Manager for the digital mobile app and web, and Business Analyst for ad sales revenue and growth. Earlier experience includes a Business Analyst role at Sony Electronics and various positions at Reliance Communications, including technical support and legal analysis. Mridul holds an MBA in Systems from Business School, Hyderabad, and a B.Sc in Computer Science from Barkatullah University, Bhopal.