Rakhee Basu

Rakhee Basu has extensive experience in the digital marketing and mobile advertising industries. Rakhee started their career at Vodafone in 1995, where they quickly rose to the position of Deputy Manager and successfully managed brand shops in West Delhi. After almost 10 years at Vodafone, Rakhee joined Rediff.com India Ltd as an Associate Director, where they focused on the mobile VAS and content business. Following their time at Rediff.com, Rakhee joined India Today as the Senior General Manager, heading the mobile advertising and VAS division. Rakhee was responsible for product development, content alliances, revenue enhancement, and relationship management with telecom companies. Currently, Rakhee is working at TV Today as the Head of Digital Influencer Marketing Business, overseeing indirect revenue through programmatic digital ad sales and mobile content alliances.

Rakhee Basu holds an MBA in Marketing, which they obtained from Pondicherry University between the years 1996 and 1998. Prior to that, in 1994, they completed a Bachelor's degree in Economics from Delhi University Miranda House. In 1994-1995, they also obtained a Post Graduate Diploma in Public Relations Management from YWCA Delhi.

Additionally, Rakhee Basu has obtained several certifications throughout their career. In September 2007, they completed the GSM overview Certified Course from Hewlett-Packard. In November 1995, they attended the Frontline service providers customer care program at Motorola University. Rakhee also holds a certification in Public Relations Management from YWCA Delhi, although the specific details regarding the month and year of completion are not provided.