Axelle Pauriche is a consultant specializing in customer experience and digital transformation, currently employed at Twelve Consulting since May 2023, where responsibilities include creating digital content for clients undergoing change management. Prior experience includes a role at Atos focused on customer experience, conducting CX research, participating in bids, and analyzing potential clients' customer journeys. At SFR, Axelle managed 360° projects in digital training and marketing, performed audits, and developed e-learning modules. Other positions held include digital marketing manager at École Montessori de Neuilly sur Seine, communication and event officer at Tom&Co Livry Gargan, and customer service representative at La Banque Postale. Educational qualifications encompass a Master’s degree in Management, Innovation, and Digital Services from Université Gustave Eiffel and a DUT in Management and Organization from Université Paris-Est Marne-la-Vallée.