Twice Commerce
Karri Hiekkanen is an accomplished professional with extensive experience in entrepreneurship and growth management. Currently serving as Growth Lead at Twice Commerce, Karri oversees Rentle's Product-Led Growth, encompassing Paid, Organic, Growth Development, and Customer Success teams, while also managing strategic partnerships. As a co-founder of VASTUSfit, Yritä.fi, Excelkoulu, and Futuedu, Karri has been instrumental in developing innovative solutions for fitness, entrepreneurship support, software training, and online learning for Finnish knowledge workers. Previous roles include Corporate Actions Representative and Account Manager at Handelsbanken, along with a research position at Aalto University. Karri holds a Master's degree and a Bachelor's degree in Marketing from Aalto University.
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Twice Commerce
The world is drowning in stuff. A fact that most consumers are becoming keenly aware of. Consumption’s new companion is guilt and for good reasons. Ironically many people don’t care about owning material goods the way they used to. They care about the experience. To put it simply, it’s about what you can do, not what you own. This is large-scale cognitive dissonance and unsustainable for both people, businesses, and our planet. We need a world that shares more. One that is made to make less. But todays commerce softwares are almost exclusively designed for selling ownership, not access. To grow sales via quantity, not quality. This makes it unnecessarily complicated for both customers and businesses to discover the vast potential of outside ownership. Twice Commerce closes this gap between supply and demand effortlessly. Our platform empowers merchants to expand their commerce from unit sales to service, from ownership to access — while retaining full control of their customer experience. Give your customers what they need when they need it. Let them return it when they don’t. It’s easy, it’s smart, it’s more sustainable and It’s simply The Way They Want.