Lauren Toups

Lauren Toups is an experienced marketing professional with a focus on lifecycle marketing and strategic outreach. Currently serving as the CRM Lifecycle Marketing Manager at Twin Health since May 2025, Lauren oversees the execution and optimization of omnichannel campaigns that integrate automation and AI-driven personalization. Previously, Lauren held roles as a Senior Specialist in Lifecycle Marketing at Accolade, Inc., and as a Marketing Specialist at the same company, where Lauren developed targeted email campaigns to improve customer engagement and retention. As a self-employed Marketing and Creative Services Consultant, Lauren provided strategic guidance to various clients, promoting brand visibility across multiple platforms. Other notable positions include Strategic Outreach Director at Burke Center for Youth and Marketing Director roles at EFFORT Staffing and EFFORT Racing. Lauren holds a Bachelor’s Degree in Psychology from The University of Texas at Austin.