Alexandra Karsten

Alexandra Karsten is a Nordic junior brand manager at Twinings since September 2023, bringing a diverse background in brand management and marketing. Previous experience includes roles as a junior brand manager and marketing intern at LUMENE Oy, and a media projects trainee at dentsu international. Alexandra also served as an e-commerce marketing associate at Mighty Solo, focusing on influencer marketing and social media management for Gaston Luga, where skills in Google Analytics and CRM tools were utilized. Early career experience includes a waitressing position at Hanko Sushi. Alexandra holds a Master's degree from Hanken School of Economics, achieved in March 2023, and a Bachelor's degree in Marketing/Marketing Management from the same institution, earned in 2020.