Violeta Damaschin

Violeta Damaschin currently serves as Head of Strategic Business Insights and Planning at TWINT, leading the insights domain and managing key data-driven projects to shape the company’s strategic direction. Violeta previously held the position of Senior Manager in Consumer Insights, focusing on embedding consumer insights into organizational practices. Prior experience includes a role as Strategy & Insights Manager at JTI, where Violeta enhanced consumer centricity through data analysis, and held multiple positions at Whirlpool Corporation, including Product Manager and Strategic Planning Analyst. Academic credentials include a Master of Science in Strategy and Organization Consultancy from EDHEC Business School, a Master of Science in International Business and Trade from the University of Gothenburg, and a Bachelor of Science in Economic Cybernetics from Academia de Studii Economice din București.