Tuula Alanen

Tuula Alanen has a strong background in content marketing and communications. Tuula started their career as a Communications Assistant/Trainee at Messukeskus Helsinki, Expo and Convention Centre. Tuula then moved on to Vastuu Group Oy, where they held multiple roles including Communications and Marketing Specialist, Content Marketing Manager, and Communications Manager. In these roles, they were responsible for planning and executing customer and product communication, content marketing, and managing various marketing campaigns. Tuula also worked on internal communications, events management, and improving internal communications tools and practices. Most recently, Tuula worked as a Content Marketing Specialist at Visma Finland and twoday Finland, responsible for planning and producing content marketing, creating content strategies, managing editorial calendars, and coordinating content production.

Tuula Alanen completed their Bachelor of Hospitality Management and the Finnish title of restonomi at Haaga-Helia University of Applied Sciences from 2005 to 2009. Tuula later pursued a Master of Arts (MA) in Finnish language (major) and Media and Communication Studies at the University of Helsinki from 2011 to 2017. In addition to their academic qualifications, they obtained various certifications including Inbound, Content Marketing, and Inbound Certification from HubSpot and HubSpot Academy in 2019 and 2021.