Mikael Mäkelä

Mikael Medzhidov is a Consulting Analyst at Acumen - Smart Revenue Management since October 2023, where contributions include optimizing promotional strategies and conducting comprehensive data analyses for global CPG clients. Prior experience as a Data Consultant at Artefact involved leading client interactions and delivering high-quality presentations under pressure. As a Consultant Team Lead at 180 Degrees Consulting, Mikael directed a team in advising a sustainability start-up on market entry strategies. Additional consulting experience includes developing a market-entry strategy for a global manufacturer with London Strategic Consulting. Mikael holds a Bachelor's degree in Economics & Management from King's College London and completed A-levels at Queen Ethelburga's Collegiate.