George Link MBA, CIMA is an experienced finance and commercial strategy professional with a strong background in the media, hospitality, and telecommunications sectors. Currently serving as a Senior Commercial Strategy Analyst at twofour54 Abu Dhabi since March 2022, George has developed business cases to enhance revenue streams and researched innovative products to differentiate the company from competitors. Previous roles include Asset Management Analyst at Dubai Holding, where George led a significant asset management transformation project, and financial planning and reporting positions at Jumeirah Group and Vodafone, where George gained expertise in budgeting, forecasting, and financial modeling across substantial revenue portfolios. George holds an MBA from the University of Warwick, as well as a Bachelor of Science in Business Administration and professional designation as an Associate Chartered Management Accountant from ICAEW.
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