Patrik Mälarholm

Patrik Mälarholm is an experienced professional with a strong background in marketing and business development, currently serving as the Sales & Marketing Lead for the NEXT innovation program at Tyréns AB since August 2022. With prior roles including AI Business Lead at Tyréns and Head of Marketing at Nordic BIM Group Sweden, Patrik has a proven track record in optimizing marketing strategies, enhancing business growth, and leading teams across the Nordic region. Patrik has also co-founded and served as CEO of Vico, and has extensive experience in managing marketing and sales initiatives across various companies including Lasercad Sverige AB and Tomtbörsen AB. A graduate of Mälardalen University with a degree in Building Engineering, Patrik combines technical expertise with a strategic approach to innovation and digitalization in the construction industry.