Hagai Heshes

Head of Product Marketing at TytoCare

Hagai Heshes has a diverse work experience spanning over two decades. Hagai was the Head of Product Marketing at TytoCare starting in 2019. Prior to that, they worked as a Business, Product, and Marketing Consultant at Hagai Heshes Consulting since 2014, where they helped startups and big corporations profile, productize, and market their products and services.

Heshes also co-founded Leanovation.co in 2017, where they served as an Innovation Expert until 2021. In this role, they contributed to the development of innovative solutions.

From 2009 to 2014, Heshes worked at SanDisk as a Director II, Product Marketing, responsible for new innovative products in the Retail business unit. Hagai initiated new product ideas, defined the products, managed development, created marketing plans, and pitched products to customers.

Before that, at SanDisk from 2003 to 2009, they held two roles - Director, Product Marketing and Sr. Product Marketing Manager. In these roles, Heshes expanded the portfolio into the mobile arena, managed roadmaps, product definition, and value propositions.

Heshes began their career at Athena Smart Card Solutions in 2001 as a Senior Software Engineer, where they led software teams developing smart card and cryptographic products, and managed the integration of software with a leading health insurance organization.

Hagai started their professional journey at Aladdin Knowledge Systems in 1997 as a SW Engineer.

Throughout their career, Heshes has demonstrated their expertise in product marketing, business consulting, product development, and innovation.

Hagai Heshes has a diverse education background. In 1988-1991, they attended LaGuardia High School of Music and Art, where they focused on Music. Hagai then pursued higher education at The Academic College of Tel-Aviv, Yaffo from 1998 to 2001, earning a Bachelor's degree in Computer Science. In 2011-2012, Hagai furthered their education at the University of Pennsylvania, obtaining a Master's degree in Applied Positive Psychology.

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