U of Digital
Mike Petrella is a seasoned programmatic advertising veteran with extensive experience in strategic partnerships, CTV/OTT, Identity, SSP/DSP. Mike currently holds the position of Managing Director, Strategic Partnerships at United Airlines, as well as being a U of Digital Expert at U of Digital. Their previous roles include Chief Revenue Officer at ICARO™ Media Group, Vice President of Global Partnerships at Yahoo, and Vice President of Client Services and Operations at ONE by AOL: Publishers. Mike's career began at Advertising.com as a Senior Manager and progressed to Director before moving on to AOL Platforms. Mike holds a Bachelor of Arts degree in British Literature from Towson University.
U of Digital
Our mission is to bring clarity to the complex and ever-evolving digital marketing ecosystem through engaging, ongoing education. We bring in experts from across the industry to educate individuals and teams on hot topics like programmatic, data privacy, identity, connected TV, clean rooms, and more. We believe that education should be multi-modal (online, in-person, video, audio, etc.), in order to meet the learner where they are, and that education should be an ongoing journey, not a singular event. We transform teams at companies like Google, Criteo, StackAdapt, TikTok, Indeed, Reddit, Quantcast, Lotame, GumGum, and more, so that they can create better outcomes for their own careers and their organizations. #KnowledgeIsPower #LearningIsFun