Ashley Hufford, MLIS, serves as a Senior Technical Product Manager for digital asset management at U.S. Bank, focusing on enhancing the digital asset management platform. Prior to this role, Ashley managed the digital assets program for Seattle Kraken, overseeing a media library of over 350,000 assets and implementing AI/ML integrations for improved auto-tagging. Ashley's experience at Amazon included leading the strategy and implementation of a new digital asset management system for Amazon Publishing, facilitating the migration of over one million assets, and providing support to a large user base. Earlier roles include visual asset management coordination at Allied Vaughn, where Ashley supported Fiat-Chrysler's DAM system, and an internship at Quicken Loans. Ashley holds a Master of Library & Information Science from Wayne State University and a Bachelor of Arts in Anthropology from Michigan State University.
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