Matt Beckman

Matt Beckman is an experienced marketing professional with a strong focus on digital platform optimization and conversion rate optimization. Currently serving as Vice President and Head of Digital Platform Optimization at U.S. Bank since December 2016, Matt leads CRO programs and collaborates with brand leaders to enhance user experiences and drive conversions. Previous roles include Digital Marketing Manager overseeing multi-channel strategies at U.S. Bank, Digital Customer Experience Manager at UnitedHealth Group, and several marketing leadership positions across various organizations, including Boise State University and Gonzaga University. Matt possesses a Master’s Degree in Athletic Business Administration from Gonzaga University and a Bachelor’s Degree in Marketing from the University of Minnesota Duluth.