U.S. Masters Swimming
Rendy Opdycke is a skilled marketing and communications specialist currently working at U.S. Masters Swimming since September 2021, with prior experience as a digital marketing specialist assisting various companies from August 2017 to September 2021. Rendy has a comprehensive background in managing digital marketing efforts, product development, and event activation, with expertise in creating social media profiles, email marketing, Google Ads, and coordinating logistics for athletic events. Previous roles include working with IRONMAN as a VIP Experiences Coordinator, providing customer service and managing event logistics, and serving as an account manager at Turbo Medical Marketing, where Rendy optimized client marketing strategies. Rendy holds a Master's degree in Higher Education Athletic Administration from the University of Southern California and a Bachelor's degree in Communications from the University of San Diego.
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U.S. Masters Swimming
USMS is a national membership-operated nonprofit organization that provides membership benefits to nearly 70,000 Masters swimmers across the country. These benefits include insurance, SWIMMER magazine, sanctioned events, and many others. USMS and its 52 Local Masters Swimming Committees (LMSCs) provide direct support to more than 1,500 Masters Swimming clubs and workout groups. Structure and organization of USMS programs vary and are driven by factors such as pool availability, instructor or coach availability, community support, and finances. The majority of locations offering Masters Swimming programs have coaches on deck. Coaches write workouts and provide feedback and instruction.