Miao Lian Beatrice

Greater China Regional Communications Lead at U.S. Soybean Export Council (USSEC)

Beatrice Miao Lian is an experienced communications and marketing professional currently serving as the Greater China Regional Communications Lead at the U.S. Soybean Export Council since March 2023. In this role, Beatrice leads a regional communications team focused on strategies to enhance food and nutrition security, climate solutions, and community progress in Greater China. Previously, Beatrice held positions as Senior Marketing Manager for Media Relations & Communications at Wiley, where responsibilities included managing media relations and corporate communication, and as Manager/Assistant Director for Media Relations & PR at EY, focusing on brand marketing and public relations in China North. Other notable experiences include roles at Boston Consulting Group, and various media and journalism positions in Hong Kong. Beatrice holds a Master's degree in Business and Financial Journalism from Hong Kong Baptist University and Bachelor's degrees in Marketing from City University of Hong Kong and Michigan State University.

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Beijing, China

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U.S. Soybean Export Council (USSEC)

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The U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean checkoff, USDA Foreign Agricultural Service (FAS) matching funds, and industry. Please visit www.ussec.org for the latest information, resources, and news about USSEC and U.S. Soy internationally.


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51-200

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