Felicitas Madotta

Felicitas Madotta is a seasoned professional specializing in product management and digital marketing, currently serving as a Sr Lead Product Manager at Ualá since June 2025. Prior experience includes roles as Sr Product Manager and Product Manager at PedidosYa, where strategic initiatives for marketplace conversion were developed alongside IT and UX teams. At Mercado Libre, Felicitas held the position of Product Commerce Sr Analyst, leading impactful projects and analyzing data to inform decision-making. Additionally, experience at DIRECTV Latin America involved roles in conversion rate optimization and digital marketing performance analysis. Felicitas holds a Master's degree in Digital Business from Universidad de 'San Andrés', a digital marketing course from Digital House, and an undergraduate degree in Business Administration from the same university.