Nurul Alam Rafiuddin Ahmed

Nurul Alam Rafiuddin Ahmed is a Program Lead at Daraz, overseeing Buyer Growth programs aimed at user acquisition and retention since September 2021. Notable achievements include the successful launch of the Daraz Club Loyalty Program and a significant optimization of user engagement strategies, resulting in increased daily new conversions. Previously, Nurul held positions in strategy planning and growth marketing at Daraz, as well as a GTM internship at ACI Limited, where market analysis skills were honed. Academic background includes a Bachelor of Business Administration in Marketing from North South University, complemented by experience as a Research and Teaching Assistant in the same institution's Marketing and International Business department.