Rachael Minster is the Head of Global Downloads Strategy & ASO at Uber, a position held since 2021. Previously, Rachael worked at Uber in various roles from 2017 to 2018, including Senior Acquisition Marketing Manager and Head of Growth Marketing, APAC. Prior to joining Uber, Rachael was a Digital Account Executive and Account Manager at Adobe from 2012 to 2013 and served as a Digital Account Assistant in Paid Search at Downstream Marketing from 2011 to 2012.
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