Brad Peters is a seasoned Product Director at Ubisoft, currently leading the marketing and branding strategies for the innovative NFL Primetime Fantasy product. Previously, they held significant roles at Immortals where they directed an impactful rebrand that enhanced the community fanbase by 755% and delivered over 1.6 billion impressions for major partners. With earlier experience as a Senior Brand Strategist and Associate Brand Manager at Ubisoft, Brad played a pivotal role in the launches of notable titles like Tom Clancy's The Division 2 and Hyper Scape. Brad's educational background includes a Bachelor's degree in Business Management and self-taught expertise in 3D Art.
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