Aidan D Bonel is an experienced professional in marketing platforms and data strategy, currently serving as the Head Platform Strategy for Marketing Platforms at UBS since October 2023. Prior roles include Executive Director of Data & Experience at UBS and Head of Data & Experience in Global Digital & Data Marketing at Credit Suisse, where responsibilities encompassed marketing data science, user experience design, and marketing technology operations. Aidan has also held leadership positions in digital marketing across Asia Pacific at abrdn and Fidelity International, focusing on product and platform development. Aidan began a career at Credit Suisse, where Aidan served as Vice President of Digital Branding, with experiences in multiple major cities including Hong Kong, New York, and London. Aidan holds a BA in Communications Design from Queensland University of Technology.