Peter Schelstraete

Peter Schelstraete has had a long and successful career in the business world. Peter began their career in 1994 as a Brand Manager at Beiersdorf. In 1997, they joined The Coca-Cola Company and held various international director level marketing roles, as well as the roles of Global VP Digital, Assets, Licensing & Retail, VP Marketing - Asia Pacific Group, and Franchise & Commercial Director Philippines. In 2017, they founded and became CEO of IDACITY, a "TECH CULTURE COMPANY" that works at the intersection of Technology, Cultural Branding, and Purpose. In 2018, they co-founded and became CEO of Ubuntoo, an environmental solutions platform founded on the philosophy that mankind's greatest challenges cannot be solved by any one person, company or country.

Peter Schelstraete attended St. Jozefscollege Tielt from 1983 to 1989, where they studied Latin Mathematics. Peter then attended KU Leuven from 1989 to 1993 and obtained a Commercial Engineer degree with a major in Applied Economics. Finally, they attended IAE FRANCE - Écoles Universitaires de Management from 1993 to 1994 and obtained a Master of Advanced Studies in Business Management (Diplôme D’Etudes Approfondies) with a major in Marketing.