Rafael Kawasaki dos Santos

Rafael Kawasaki dos Santos is a seasoned professional in digital marketing and business transformation within the pharmaceutical sector, currently serving as the Digital Business Transformation Lead at UCB since January 2022. Prior experience includes roles such as Digital Media Coordinator at União Química Farmacêutica Nacional, where responsibilities encompassed digital marketing leadership and patient journey optimization, and multiple positions at Weleda do Brasil, focusing on digital marketing, e-commerce, and website management. Rafael began a career in analytics at Marjan Farma, building a foundation in pharmaceutical quality control and regulatory compliance. Academic credentials include a Bachelor's degree in Pharmacy and Biochemistry from Unifesp and a postgraduate degree in Strategic Business Management from Universidade Presbiteriana Mackenzie.