Luis Fernando do Vale Ferreira

Luis Fernando do Vale Ferreira's work experience includes various roles at different companies. Luis Fernando is currently working as a Professor de MBA at FIAP since 2022. Prior to this, they worked at UOL - Universo Online, where they held positions such as Director of Digital Products Business Unit, Head of Marketing, Product and Marketing General Manager, Marketing Manager, and Marketing Coordinator. Their responsibilities at UOL included managing the products portfolio strategy, developing and launching new products, marketing and growth, customer success and CRM, sales and retention, UX/UI, brand positioning strategy, marketing planning, advertising, events and PR, paid search, social media, SEO, ASO, CRO, programmatic media, mobile and app marketing strategies, and product management. Before joining UOL, they started their career as an Estagiário at NW3 COMUNICAÇÃO in 2006.

Luis Fernando do Vale Ferreira completed a Bachelor's degree in Social Communication, with a specialization in Advertising and Marketing, from ESPM Escola Superior de Propaganda e Marketing in 2008. Luis Fernando then pursued further education and obtained a Certificate in Business Administration from Insper Instituto de Ensino e Pesquisa in 2013. In 2014, they participated in two summer programs, one in Digital Marketing at New York University and another in Mobile Marketing at the same institution. Luis Fernando also completed a 1-week Executive Program in Administration, Business, and Marketing at Stanford University Graduate School of Business in 2014. Finally, Luis Fernando completed their education with a Master's degree in Professional Administration from Insper Instituto de Ensino e Pesquisa in 2016.