Rikke Alderson

Rikke Alderson is a seasoned marketing professional with extensive experience in strategic marketing, brand development, and digital transformation across various industries including consumer packaged goods, sustainability, and technology. Currently serving as a Strategic Marketing Partner at Burgess Group, Rikke drives measurable results through omni-channel strategies and e-commerce optimization. As a Professor at UCLA, Rikke educates students in digital marketing and social media, fostering an innovative learning environment. Previous roles include EVP of Growth and Performance at Nogin, where Rikke developed a proprietary SaaS platform, and VP of Marketing at Capital Group, achieving significant increases in customer engagement and lead generation. Rikke has also held senior positions at The Hershey Company and Big 5 Sporting Goods, leading transformative digital marketing initiatives that enhanced customer experience and drove substantial revenue growth. Rikke holds a BA in Political Science from the University of California, Berkeley.