Donald Lim

Chief Innovation Officer at UDENNA Corporation

Donald Lim has extensive work experience in various leadership roles. Donald is currently serving as the Chief Innovation Officer at Udenna Corporation and the Chief Operating Officer at DITO CME. Prior to these positions, they were the Country Chief Executive Officer at Dentsu Aegis Network and the Chief Digital Officer at ABS-CBN Corporation. Donald also held the position of Managing Director at MRM Worldwide Manila and served as the President and CEO of Yehey Corporation. Additionally, they have held leadership roles in several associations, including President of the Internet and Mobile Marketing Association of the Philippines and Past President of the Philippine Marketing Association (PMA). Earlier in their career, they worked as the Vice President for Marketing at the Philippine Daily Inquirer and as a Product/Marketing Manager at Burger King Philippines.

Donald Lim completed their Bachelor of Science in Management degree from Ateneo de Manila University from 1994 to 1998. Donald then pursued their Master of Business Administration (MBA) degree from Murdoch University, attending from 2000 to 2002. Later, they earned their Doctor of Business Administration (DBA) degree from the University of Phoenix, completing their studies from 2003 to 2009.

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  • U

    Chief Innovation Officer

    February, 2020 - present