Guillaume Sabran

Guillaume Sabran is an experienced professional in sports marketing and sponsorship, currently serving as the Head of Sponsorship and Licensing at UEFA since April 2005. In this role, responsibilities include product and business development, as well as the formulation and implementation of commercial strategies to enhance fan experiences and the equity of UEFA competitions. Previous positions at UEFA included Senior Marketing Project Manager and Senior Sponsorship & Licensing Manager, focusing on maximizing commercial interest in club and national team competitions. Prior to UEFA, Guillaume Sabran held roles at FIFA Marketing & TV and ISL Marketing Worldwide, managing high-profile accounts and marketing initiatives for major events. Educational qualifications include a Master's degree in Economics from MBS School of Business.