Lara Varani is a UEFA Venue Director and sports event manager with extensive experience in guest management within the football industry. Currently serving as Guest Relations and Administration Manager for the FIFA World Cup 2026™, Lara has previously held roles such as Protocol Officer for the United Nations and Guest Relations Coordinator for FIFA World Cup Qatar 2022. Lara earned a Master’s degree in Management of Sports and Tourism Enterprises from Università degli Studi di Teramo and has worked with several notable organizations, including the Malta Football Association and UEFA. Passionate and dynamic, Lara has consistently contributed to the successful management of high-profile sporting events.
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