Maëva Guichon

Maëva Guichon is an experienced Venue Services & Sponsorship Manager at UEFA since August 2013, overseeing commercial rights and venue services including local workforce, sponsorship activities, hospitality, catering, ticketing, transport, and office management. Maëva has also served as a VIP Guest Management Coordinator for UEFA Club Competitions and National Team Competitions Finals, managing VIP programs at significant events from 2021 to 2024. Additionally, Maëva has worked as an Event Coordinator at UEFA Academy, providing operational support for various programs, and as an Event & Venue Management consultant for Paris 2024 Olympic and Paralympic Games. Other notable roles include Broadcast Liaison Officer for UEFA EURO 2016 and UEFA EURO 2020, and Project Lead for VIP Services at Trans'Organisation. Maëva holds an MBA in Sports Management from Escuela Universitaria Real Madrid and a Bachelor's degree in Political Science from the University of Victoria.