Brian Marx

Managing Consultant, Digital Marketing & Experience at UnitedHealth Group

Brian Marx is a seasoned digital marketing professional with extensive experience in the health care industry, currently serving as a Managing Consultant at UnitedHealth Group since February 2017. In this role, Brian leads initiatives focused on marketing acceleration and consumer experience for Optum Advisory Services, emphasizing data-driven automation and personalization. Previous positions at UnitedHealth Group include Digital Experience Director and Associate Digital Marketing Director, where Brian optimized shopping and enrollment journeys and scaled digital marketing efforts. Prior roles at Cargill, 3M, BIG SOFT PUNCH Marketing & Design, and Pearson Education reflect a strong background in digital marketing, strategy development, and e-commerce campaign execution. Brian holds a Master’s degree in Business Communication from the University of St. Thomas and a Bachelor’s degree in Business with a focus on Graphic Communications from the University of Wisconsin-Stout. Recent education includes a Nanodegree in Product Management from Udacity.

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