Piyush Sinha

Mr. Piyush Kumar Sinha is a Ph. D. from Sardar Patel University and a professor of Marketing in IIM- Ahmedabad. He has an experience of more than 20-year in academics and industry. Prior to joining IIM-Ahmedabad, he was the Dean at Mudra Institute of Communications, Ahmedabad (MICA). He has also taught at the Indian Institute of Management, Bangalore and XIM, Bhubaneswar. He had researched on Retailing, Shopping, Point of Purchase Communication, Strategy Formulation for Media. He has several publications as papers, cases and books. His papers have been accepted for publication in international journals like the International Journal of Retail and Consumer Services, International Journal of Retail and Distribution; Vikalpa and Decision. A book on Managing Retailing with text and cases has been published by Oxford University Press. During his tenure in the corporate world he worked as a Marketing Manager for Gujarat Gas and Rasna.