UKOM
Alessandro De Zanche is an accomplished independent consultant specializing in data, audience, and monetisation strategies and products, currently serving as an Independent Consultant at ADZ Strategies since March 2019. Notable roles include consulting for FT Strategies, focusing on monetisation and digital readiness, and advising UKOM on online audience measurement standards. Expertise extends to contributions as a guest columnist and awards judge for AdExchanger, and as a member of OdiseIA, an independent observatory of Artificial Intelligence impacts. Previous experience includes leading audience data strategy at News UK, working as Global Product & Strategy Lead at GfK, and founding Fastbreak Digital. Education includes a Master in Sports, Marketing & Communication from the University of Cà Foscari, as well as a project management certification.
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UKOM
UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with Ipsos iris UKOM is equally co-owned by the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB UK) and The Incorporated Society of British Advertisers (ISBA) The Institute of Practitioners of Advertising (IPA) are represented on UKOM’s executive board in an advisory role. UKOM’s primary function is one of standard setting and governance. Fundamentally UKOM is the key industry stakeholders coming together to identify, define and govern a common UK industry standard for online audience measurement.