Marianna Ananyeva

Marianna Ananyeva is an accomplished leader in consumer insights and analytics with extensive experience across reputable companies including PepsiCo and Procter & Gamble. At PepsiCo, Marianna Ananyeva currently serves as the Next-Gen DTC Consumer Lifecycle Intelligence & Measurement Lead - Global and previously held the position of Head of Media Insights & Analytics for Europe, where responsibilities included developing regional media data strategies and leading a high-performing team. With expertise in media optimization and marketing effectiveness, Marianna Ananyeva has been instrumental in advancing marketing mix modeling and digital media strategies. Earlier in career, Marianna Ananyeva held various roles at Procter & Gamble, directing insights on media strategies, brand health, and shopper behavior. Academic qualifications include an MSc in Public Administration from Leiden University and an MA in Political Science from Central European University. Additionally, Marianna Ananyeva serves as a non-executive member of UKOM's commercial board, advising on industry standards for online audience measurement.