Gruffald Salter

Gruffald Salter is a seasoned executive with a robust background in leadership and innovation. Currently serving as Co-Chief Executive Officer of UKR Group since February 2022, Gruffald Salter is recognized for introducing UKR® Paper Hygiene, which provides high-quality tissue products to the UK market at competitive prices and proudly supplies the NHS. Previously, Gruffald held the position of Chief Executive Officer at Digital Future - Du Telecom Channel Partner from September 2019 to February 2022, where a focus on AI and Robotic Process Automation enhanced sales and customer service operations in the UAE. Gruffald Salter's educational foundation was established at Swanley Technology College, attended from November 2006 to November 2011.