Luke Craven

Luke Craven is a seasoned marketing consultant currently with UL Research Institutes, specializing in technology infrastructure and marketing operations. Bringing extensive experience, Luke has successfully increased organic web traffic by over 30% through targeted SEO strategies and has reduced bounce rates by 25% via user journey enhancements. Before this role, Luke served as a web project consultant at C & V Senior Care Specialists, where contract negotiations and digital training material development were pivotal responsibilities. Previous positions include senior marketing project manager at TradeSmith, where over $22 million in sales was directed, and web project manager at InChrist Communications, achieving significant traffic and engagement increases via automation and A/B testing. Luke also contributed to the University of Maryland Medical System's COVID-19 content strategy, demonstrating expertise in cross-functional collaboration and digital marketing. Educational credentials include a Bachelor’s Degree in Public Relations from West Virginia University.