Friedrich Bernhard

Friedrich Bernhard is a seasoned sales executive with extensive experience in the lighting and energy systems industries. Currently serving as a Senior Sales Executive at UL since March 2014, Friedrich focuses on global market access for lighting products in the DACH region and Eastern Europe, having contributed to the establishment of a new lighting lab in Germany. Prior roles include Vertriebsgebietsleiter at ATON Lichttechnik GmbH, where Friedrich specialized in LED street lighting solutions for government and municipalities, and Owner of Friedrich Bernhard Energiesysteme, which involved connecting power producers and consumers to optimize energy grid stability. Friedrich's career also features a significant tenure as Sales Manager for West Europe at NORITSU, where responsibilities included selling photographic print machines and supporting photo retail professionals with comprehensive service solutions.