Yvonne Balfour

Yvonne Balfour has extensive experience in marketing and leadership roles. Yvonne currently serves as the Chief Marketing Officer at Ultimate Finance, where they are responsible for orchestrating marketing and business transformation as part of the Executive team. Prior to this, they held various leadership positions at Sainsbury's Bank, where they focused on developing marketing strategies to drive customer sales and retention. Yvonne also worked as a Consultant at Dalmorton Marketing and as a Group Partner at Tangible UK, where they successfully integrated multiple businesses into the Tangible brand. Yvonne's career began at Navigator Responsive Advertising, where they played a key role in the agency's growth and later facilitated its sale to Cello Group plc.

Yvonne Balfour attended St Margarets in Edinburgh from 1981 to 1987.