Ultra Music Festival
Maxx McInerney is an accomplished cinematographer and video production specialist with extensive experience in creating engaging visual content. Currently working at Alive Coverage since June 2021, Maxx focuses on producing social media content for various events and companies worldwide. Since October 2013, Maxx has also been involved with the Ultra Music Festival as a video production specialist, contributing to content creation and editing for the festival's social media and directing the "Ultra's In Motion" series. As a co-founder of DubEra.com, Maxx offers a diverse range of creative content services, including cinematography and video editing. Previous roles include production manager at The Staver Group, where Maxx oversaw video productions, and cinematographer for weddings at DeeNice Productions. Maxx began a career in video editing at BlackTree TV, working on behind-the-scenes footage. Maxx earned a Bachelor of Arts in Film/Cinema Studies from the University of Central Florida in 2013.
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Ultra Music Festival
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The ULTRA brand in relation to live events was founded in 1997 in Miami by Executive Producer, President & CEO, Russell Faibisch, who began by producing electronic music events which led to the inaugural Ultra Music Festival® in 1999 on the sands of Miami Beach. Over the past nineteen years, thousands of the world’s most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at ULTRA festivals in ARGENTINA, BALI, BRASIL, CHILE, CROATIA, IBIZA, JAPAN, KOREA, SINGAPORE, SOUTH AFRICA and of course MIAMI, as well as ROAD TO ULTRA® events in BOLIVIA, CHILE, COLOMBIA, HONG KONG, JAPAN, KOREA, MACAU, PARAGUAY, PERU, THE PHILIPPINES, PUERTO RICO, SINGAPORE, TAIWAN, THAILAND and the USA. Each new global edition has been founded on the same successful recipe that has been perfected over nineteen years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world. 2016 and 2017 have seen the ULTRA and ULTRA WORLDWIDE™ brands continue to push the boundaries even further, bringing an unparalleled combination of cutting edge productions and the world’s best electronic acts back to previous strongholds and new frontiers across the globe. With the SOLD-OUT edition of ULTRA Brasil®, ULTRA Singapore™ having become a full scale two-day festival, RESISTANCE’s debut standalone South America Tour, and the debut of ROAD TO ULTRA®’s Hong Kong, 2016 was the brand’s most successful year to date. A RESISTANCE summer residency at Privilege Ibiza is confirmed for 2017, while ULTRA China will debut in Shanghai on September 9-10, 2017. Also in 2017, two ROAD TO ULTRA® events will take place in New Delhi and India. ULTRA® have revealed further expansion into Australia for 2018. The ULTRA brand will be present in at least TWENTY-THREE COUNTRIES across SIX CONTINENTS worldwide by the end of 2018.