Jorge Herrera Verduzco

Jorge Herrera Verduzco is an experienced professional specializing in Market Access, Government Affairs, and Commercial Operations within the pharmaceutical industry. Currently serving as Director of Commercial & Market Access - Government Affairs at Ultragenyx Pharmaceutical Inc. since February 2021, Jorge has a history of developing disruptive strategies in complex healthcare environments. Notable previous roles include Access & Government Affairs Director at Neolpharma S.A. de C.V., where innovative approaches were employed to enhance cardiometabolic and musculoskeletal pain management. Jorge's extensive background includes leadership roles at Novartis, where significant contributions were made in enhancing access to treatments for neurologic conditions and heart failure across Latin America. Education includes advanced degrees in Digital Marketing and Health Economics from esteemed institutions, complemented by certifications in Lean Six Sigma and Human Resources.