Sarah Emmanuel-Cheong

Managing Director at UltraSuperNew - Independent Creative Agency

Sarah Emmanuel-Cheong has extensive work experience in the marketing and advertising industry. Sarah started their career in 2009 as a Marketing Assistant Intern at Wyndham Worldwide/RCI, where they produced marketing initiatives and provided assistance to the VP APAC. Sarah then worked as an International Sales Executive at marcus evans Summits, implementing sales force for B2B executive summits.

Sarah later worked as a Freelance Events Planner, conceptualizing, planning, and executing various events for the Da Paolo Group. Sarah then joined Argentum Group as a Group Events Assistant Manager, managing and coordinating events for high-profile artists.

Sarah went on to work at TNBT as a Senior Accounts Executive, taking full ownership and initiative in developing and supporting key accounts across integrated marketing campaigns. Sarah then joined Tribal Worldwide as a Senior Account Manager, handling marketing and advertising campaigns for the Unilever brand.

In 2016, Sarah joined TBWA\Worldwide as a Senior Brand Manager, where they worked alongside senior management and creative teams to build retail and medical campaigns for a portfolio of clients. Sarah also served as an Account Lead on medical accounts, forecasting revenue and leading annual revenue planning.

Currently, Sarah is employed at UltraSuperNew K.K., where they have held multiple roles. Sarah initially joined as an Account Director, working to stabilize agency finance and improve processes. Sarah then became the General Manager and later the Managing Director.

Throughout their career, Sarah has demonstrated strong leadership skills, adeptness at working with cross-functional teams, and a focus on achieving goals and delivering successful projects.

Sarah Emmanuel-Cheong attended Temasek Polytechnic from 2007 to 2010, where they obtained an Advanced Diploma in Leisure and Resort Management with a specialization in Meeting and Event Planning. Prior to that, they attended CHIJ, although specific details regarding their degree and field of study are not available.

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Previous companies

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Timeline

  • Managing Director

    March, 2023 - present

  • General Manager

    January, 2020

  • Account Director

    November, 2018