UM Birmingham
Alina Andriyanchik is a seasoned marketing professional with extensive experience in PPC and e-commerce roles. Currently serving as PPC Account Director at UM Birmingham since November 2021, Alina previously held various positions at T H Baker Ltd from August 2013 to October 2021, including Paid Search Manager and E-commerce Analytics and Statistics lead for The Jewel Hut and T H Baker. Alina's work involved analyzing marketing spend and ROI, monitoring brand performance, and enhancing online marketing strategies through analytical merchandising. Alina holds a Bachelor's Degree in Biological Sciences from the University of Birmingham and has completed A-Levels in Advanced Math & Statistics, Accounting, Human Biology, Chemistry, and Russian at King Edwards VI College.
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UM Birmingham
The futureproof media agency. UM Birmingham is a fully integrated service media agency, here to help brands reach their potential now and in the future. Our integrated, media-neutral approach to delivering brand or direct response messages allows us to deliver the most impactful combination of media channels. Whether we’re working digitally through SEO, PPC and Display marketing or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements, our goal is always meaningful connections. An integral part of McCann Birmingham, our team has access to a wide range of integrated marketing services to reach audiences across all touchpoints including Research, Strategy, Business Consultancy, Creative Advertising, Production, and PR & Social Media. We partner with clients nationally and internationally across multiple sectors and are proud to be part of the IPG network, one of the world’s most powerful marketing holding companies.