Alina Andriyanchik

Alina Andriyanchik is a seasoned marketing professional with extensive experience in PPC and e-commerce roles. Currently serving as PPC Account Director at UM Birmingham since November 2021, Alina previously held various positions at T H Baker Ltd from August 2013 to October 2021, including Paid Search Manager and E-commerce Analytics and Statistics lead for The Jewel Hut and T H Baker. Alina's work involved analyzing marketing spend and ROI, monitoring brand performance, and enhancing online marketing strategies through analytical merchandising. Alina holds a Bachelor's Degree in Biological Sciences from the University of Birmingham and has completed A-Levels in Advanced Math & Statistics, Accounting, Human Biology, Chemistry, and Russian at King Edwards VI College.