Magdalena Auer

Magdalena Auer is an accomplished professional currently serving as the Interim Head of Software Product Management at Umdasch Group, focusing on the development of the Doka 360 Digital Customer Platform. With experience in digital strategy and transformation management, Magdalena has led various digitalization initiatives across Umdasch Group, a prominent multinational corporation in the formwork and scaffolding industry. Previous roles include Global Supply Operations Manager at GoStudent GmbH, where Magdalena enhanced marketplace efficiency and process automation, and Senior CRM Manager at kyddo GmbH, specializing in e-commerce business optimization. Additionally, Magdalena has a background in customer relationship management at refurbed and marketing experience from an internship at Raiffeisenbank Ybbstal. Magdalena holds a Master of Arts degree in Marketing & Sales from FHWien der WKW.