Ji Un Lee Shin

Ji Un Lee Shin currently serves as the Group Brand & Content Strategy Manager at Umicore, having joined the company in July 2011. Responsibilities include the development of integrated communication plans, management of the content strategy for social media and web traffic, and leadership in brand management to enhance global reputation and brand value. Previous roles at Umicore include Brand and Marketing Communications Manager, EU Government Affairs Manager, Assistant Manager EU Government Affairs, and Policy Analyst Government Affairs. Prior to Umicore, Ji Un Lee Shin gained experience at SEMI Europe as a Public Affairs Intern and at the Ludwig von Mises Institute-Europe as a Trainee. Academic qualifications include a Master's degree in Modern European Studies & Public Policy from University College of London and a Bachelor's degree in Hispanic Studies & Business Management from Queen Mary University of London.