Lih Ren How

Lih Ren How currently serves as the Chief Business Officer at U Mobile since October 2025. Prior to this role, Lih Ren How was involved with True Corporation as part of the Commercial and Partnership team for True Business from March 2023 to September 2025 and held the position of Chief Marketing Officer at DTAC from April 2019 to February 2023. Lih Ren How's earlier career includes various leadership roles at Digi Telecommunications between 2011 and 2019, encompassing Head of iTelco (Digital), Head of Consumer Sales, Head of Product and Organisational Excellence, and Head of Corporate Strategy & Program Director. Previous experience also includes senior management at Deloitte, consultancy roles at e-Komoditi and B2B Commerce, and a project leader position at Dagang Net Technologies Sdn Bhd. Lih Ren How's education includes advanced programs from London Business School, INSEAD, and IMD, plus a BSc of Science (Honours) in Computer Science from Coventry University.