Rohaida Ahmad

Rohaida Ahmad possesses over a decade of experience in marketing and customer engagement across various prominent companies. Currently serving as the Section Head for Convergence & Personalisation Marketing at U Mobile since August 2020, Rohaida Ahmad previously held the position of AVP, Pre-emptive Customer Engagement at Astro from April 2013 to August 2020, where strategic initiatives for churn mitigation were implemented. Earlier roles at Astro included marketing strategy leadership and customer segmentation management for NJOI and Astro on the Go. Rohaida Ahmad's career initiated at Telekom Malaysia, where responsibilities included advertising, promotion, and product ownership in the digital content space. Rohaida Ahmad holds a Bachelor's degree in Multimedia, Media Innovation from Multimedia University, Cyberjaya, obtained in 2009.