Zulkefli Che Lat

Zulkefli Che Lat has extensive experience in the automotive industry, currently serving in the role of Auto Strategy, Execution, and Monitoring at UMW since April 2021. Prior to this, Zulkefli Che Lat has been with Proton since July 2005, holding positions such as Product Management Manager, where responsibilities included product lifecycle management for all Proton cars and facilitating market entry for new products. Additionally, from 2013 to 2015, Zulkefli Che Lat was the Section Head of Business Planning, overseeing a team responsible for product planning, pricing, data analysis, and sales targets. Earlier in the career, Zulkefli Che Lat worked as an Admin Executive at Ocean Success (M) Sdn Bhd from May 2000 to June 2005, focusing on customer inquiries and service monitoring. Zulkefli Che Lat holds a Bachelor of Engineering degree in Mechanical Engineering from Universiti Teknologi Malaysia, obtained between 1995 and 2000.