Rob Hersey

Rob Hersey is a seasoned creative professional with extensive experience in leading innovative campaigns and teams across various high-profile brands. Currently serving as the Global Chief Creative Officer at UM Worldwide since June 2024, Rob previously held the position of US Executive Creative Director at Wavemaker. Rob's tenure at Mediabrands Content Studio saw him drive audience-informed creativity for notable clients such as Amazon, Coca-Cola, and Spotify. Rob has also contributed significantly to the creative landscape at UM Worldwide in various senior roles, including SVP and VP, where Rob was instrumental in expanding creative standards for major accounts. Earlier in Rob's career, experience as a Senior Designer at The Wonderfactory allowed for the development of digital products and innovative ad experiences for brands like Barnes & Noble and Google. Rob's foundation in design was established at MTV Networks and Kraftworks, complemented by an educational background from Pratt Institute in Art Direction and Graphic Design.