UM Worldwide
Sergio Spizzirri is an accomplished professional in growth analytics and decision sciences, currently serving as Senior Vice President at UM Worldwide since March 2020. Throughout an impressive career, Sergio has held various leadership positions, including Vice President and Director at the same company, as well as Manager of Planning and Optimization at PHD and Associate in Programmatic Campaign Management at Cadreon. Notable accomplishments include overseeing BMW USA's programmatic media with an annual budget exceeding $10 million and delivering insightful data analyses to optimize campaign performance. Sergio began a career in media planning at 26 Dot Two, LLC, focusing on comprehensive performance reporting and strategic optimization. Sergio holds a Bachelor of Arts degree in Economics from SUNY Geneseo.
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